Growth Marketing Manager
Professional Resume Example
Professional Summary
Data-driven Growth Marketing Manager with 6+ years of experience optimizing full-funnel strategies for B2B SaaS and e-commerce. Proven track record in scaling user acquisition, improving activation, and boosting retention through rigorous A/B testing, paid media expertise, and advanced marketing automation. Adept at leveraging sophisticated analytics tools to identify growth opportunities and consistently exceed revenue targets.
Work Experience
Senior Growth Marketing Manager
AuraTech Solutions
- Designed and executed over 50 growth experiments across acquisition, activation, and retention channels, improving customer lifetime value (CLTV) by 18% quarter-over-quarter.
- Managed and optimized a $500K+ monthly paid media budget across Google Ads, Meta, and LinkedIn, reducing customer acquisition cost (CAC) by 15% while scaling qualified leads by 25%.
- Led the implementation of a new marketing automation platform (Iterable), automating 7 key lifecycle campaigns which boosted email conversion rates by an average of 12%.
- Collaborated with Product and Engineering teams to launch 3 core growth features, resulting in a 10% increase in new user activation within the first 30 days.
- Developed comprehensive attribution models using Amplitude and Looker Studio, providing granular ROI insights across all channels and reallocating 20% of the budget to higher-performing initiatives.
Growth Marketing Specialist
InnovateCo Digital
- Built and optimized paid acquisition funnels for 5 key B2B clients, achieving an average 2x return on ad spend (ROAS) across Google and Meta platforms.
- Analyzed marketing funnel data using Google Analytics and Mixpanel to identify drop-off points, implementing solutions that improved conversion rates by an average of 7% for client campaigns.
- Executed A/B tests on landing pages and ad creatives, leading to a 20% improvement in click-through rates (CTR) and a 10% reduction in cost per lead (CPL).
- Managed lead nurturing sequences in HubSpot, contributing to a 15% increase in marketing-qualified leads (MQLs) for B2B clients.
Skills
Education
Master of Science in Marketing Analytics
Northwestern University
Bachelor of Business Administration, Marketing
University of California, Berkeley
Certifications
- • Google Ads Search Certification
- • Meta Certified Digital Marketing Associate
- • HubSpot Growth-Driven Design Certification
- • CXL Institute: Conversion Optimization MiniDegree
Frequently Asked Questions
How important are specific tools and platforms on a Growth Marketing Manager resume?
Extremely important. Growth roles are hands-on and tool-dependent. List specific platforms like Google Ads, Meta Ads, HubSpot, Iterable, Amplitude, and SQL to demonstrate immediate applicability and technical proficiency. This signals readiness to hit the ground running.
Should I include personal projects or side hustles on my growth marketing resume?
Absolutely, especially if they showcase growth principles. Highlight any projects where you've applied A/B testing, optimized funnels, or driven measurable user growth, even on a small scale. It demonstrates initiative and a genuine passion for growth.
What's the best way to showcase a 'growth mindset' on my resume?
Emphasize experimentation, data-driven decision-making, and continuous learning. Use action verbs related to testing, iterating, analyzing, and optimizing, always backed by concrete results and metrics. Detail your process for identifying opportunities and validating hypotheses.