Demand Generation Manager
Professional Resume Example
Professional Summary
Data-driven Demand Generation Manager with 6+ years of experience in B2B SaaS, specializing in developing and executing integrated campaigns across digital channels. Proven track record of optimizing lead nurture programs, managing multi-million dollar paid media budgets, and significantly contributing to pipeline growth. Adept at leveraging marketing automation platforms and CRM to drive measurable results and strong sales-marketing alignment.
Work Experience
Demand Generation Manager
GrowthSpark Labs
- Developed and executed full-funnel integrated demand generation campaigns, resulting in a 35% increase in marketing-sourced pipeline and a 15% reduction in CPL within 18 months.
- Managed and optimized a $1.2M annual paid media budget across Google Ads, LinkedIn Campaign Manager, and programmatic display, consistently exceeding MQL targets by 20%.
- Designed and implemented ABM strategies using Demandbase for 50+ target enterprise accounts, contributing to 40% of new large-account pipeline.
- Built and refined lead scoring models and nurture workflows in HubSpot, improving MQL to SQL conversion rates by 22% over one year.
- Collaborated cross-functionally with Sales Development to align on lead follow-up cadences and messaging, reducing lead response time by 30%.
Senior Marketing Specialist, Demand Gen
Nexus Innovations
- Co-managed a $750K annual digital advertising budget, increasing website traffic by 45% and lead volume by 30% through targeted SEM and social campaigns.
- Executed email marketing campaigns and drip sequences in Marketo, achieving average open rates of 28% and click-through rates of 4.5%.
- Supported the launch of 5 new product lines, generating over 1,500 new MQLs within the first quarter for each launch.
- Analyzed campaign performance using Google Analytics and Salesforce, providing weekly reports that informed optimization strategies and improved ROI by 18%.
Marketing Coordinator
Stratagem Digital
- Assisted in the planning and execution of digital marketing campaigns, helping to grow database leads by 20% annually.
- Managed social media content scheduling and engagement across LinkedIn, Twitter, and Facebook, increasing follower growth by 15%.
- Contributed to website content updates and SEO initiatives, improving organic search rankings for key terms by an average of 10 positions.
Skills
Education
B.S. in Marketing
University of Texas at Austin
Certifications
- • HubSpot Demand Generation Certification
- • Google Ads Search Certification
- • Marketo Certified Expert (MCE)
- • LinkedIn Marketing Solutions Certification
Frequently Asked Questions
How important are certifications for a Demand Generation Manager?
Certifications, especially from platforms like HubSpot, Marketo, and Google Ads, are highly valued. They validate your practical skills and commitment to staying current with industry best practices, making your resume more competitive and signaling your expertise to potential employers.
What's the best way to highlight my impact on revenue?
Quantify your contributions wherever possible. Mention percentages of pipeline generated, revenue influenced, improvements in conversion rates, or reductions in cost per lead. Use specific figures to show how your demand gen efforts directly contributed to the company's financial success and growth targets.
Should I include soft skills in my Demand Generation Manager resume?
Absolutely. While technical skills are vital, soft skills like collaboration, communication, analytical thinking, and project management are crucial for success in demand generation. Integrate them naturally within your summary or experience bullets, demonstrating how they enable your professional achievements.